About me
I work across marketing, design, and systems. I usually want to know why something works, why it doesn't, and what needs to change. Sometimes that starts with a brief. Sometimes it starts with a film, a person, a room, or a detail that feels slightly wrong.
I started closer to buildings than brands.
My background began in building construction, drafting, and design, where an idea eventually has to survive contact with reality. That way of thinking stayed with me even after my work moved into visual communication and marketing.
Design taught me to think about hierarchy, form, and how information is experienced. Marketing added another set of questions: Who is this for? Why should they care? What should happen next?
Over time, I became less interested in treating strategy, design, and execution as separate parts of the work.
Today, I work in the space between them.
The output changes depending on the problem. It might be a campaign, a brand direction, a content system, a website brief, a workflow, a dashboard, or a piece of visual communication.
The part I enjoy most is usually the same: getting close enough to something complicated that it starts to make sense.
I am happiest when the work needs both an idea and a way to keep it working.
Brand communication and creative strategy
Content systems and editorial direction
Visual direction and design systems
Integrated campaign and customer journey thinking
Experience
Senior Brand & Marketing
Interior Design
Lead marketing across brand, content, creative direction, marketing systems, and sales-support infrastructure. Building connections between communication, customer journey, workflow, reporting, and execution.
Marketing Executive
Personalized probiotics and HealthTech
Worked across marketing communication and content strategy for premium health brands, translating scientific information into editorial, video, digital content, and paid media.
Marketing Executive/Manager
Automotive dealership
Planned and executed online and offline marketing campaigns across commercial communication, promotional activity, coordination, budget management, and performance monitoring.
Earlier, I worked in drafting and design after studying building construction and civil engineering. That technical beginning still shapes the way I think about structure, constraints, and whether an idea can actually work.
A few things that are also true
I can spend an afternoon putting information into a framework, then reject the result because something about it feels wrong.
I trust evidence. I also trust intuition when it has spent enough time paying attention.
I write fiction too. Mostly because apparently one reality isn't enough.
I work best when I can understand the reason behind a decision. “Make it feel better” is harder for me than “this needs to feel more confident because the current hierarchy makes the message look uncertain.”
I like intuition. I just like knowing what it is responding to.
Outside work
I spend a lot of time around stories, even when I am not working: fiction, films, music, architecture, art, psychology, technology, and whatever subject has managed to pull me into a research rabbit hole that week.
Sometimes it is a character I cannot quite understand. Sometimes it is a room, an image, or a song that keeps changing as I return to it.
The fiction projects have their own corner here, with characters, unfinished questions, and worlds I am still working out.
Open my notebookSeptember 2026
The practical things
If something here made you curious
Work is welcome. So are ideas, films, systems, and questions that became more complicated than expected.
sirinp.dea@gmail.comFrom Nonthaburi, Thailand. Usually with too many tabs open.