Identity and product communication
BB Bakery
Selected identity, bakery production, packaging, and product communication artwork from my earlier portfolio.
Work
The work,
and the thinking
behind it.
A selection of projects, with the question I started from, the decisions I made, and where the work ended up.
Selected projects
Property
The Signature Collection
How do three residences belong to one collection without losing their own identities?
Personal care
OFF SWEAT
How can dermatologist-developed care feel relevant beyond the clinic?
HealthTech
BioMed
How do you make complex health information easier to understand?
Senior nutrition
Malila
How should a nutrition brand speak to the people who use it and those who care for them?
Food and culture
Prakobjit
How can a traditional food brand reach a new audience while keeping its roots?
Spatial design
Retail Display Studies
Johnnie Walker & The Singleton
Place communication
Pattaya City
Public information, destination promotion, and local-place storytelling from an earlier body of work.
The brief is only
the beginning.
Each project is a little different. The case pages show what I was responsible for, what I was trying to solve, and how the work took shape.
The finished piece matters. So do the things that were noticed, questioned, changed, or left out along the way.
Motion graphics
In motion.
Nestea / Product motion
Thai tea, in motion.
A short product-led animation pairing Thai tea with a blue and orange visual palette.
OFF SWEAT / Campaign motion
3.3 Surprise Sale.
A short promotional animation bringing the campaign's typography and product composition into motion.
See the OFF SWEAT projectSelected portfolio work, presented without audio. Prices and offers shown belong to the original campaigns and are not current promotions.
Selected earlier work
Two shorter visual records.
Kept concise where the surviving portfolio does not establish a full case narrative.
Campaign artwork
Nescafé & Nestea
Selected promotional artwork developed within an established consumer brand system.
Portfolio journey
The work covers six connected contexts.
- Brand communication
- Content and editorial
- Digital commerce
- Social artwork
- Spatial and retail design
- Place and destination work
More visual work
A few more contexts.
Ananda
The Signature Collection
Nescafé & Nestea
OFF SWEAT
BioMed
Malila
Prakobjit
Toyota Narai Grand
Pattaya City
BB Bakery
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